Well, they say "one bite 'n' you're hooked"....well, I used to be but not anymore since I've now had the privilege of eating better fish & chips elsewhere. It's funny how things taste good at one time don't seem to be so later on in life (or vice versa, in some cases, like what bitter gourd used to be for me). I think it's because our tastebuds got elevated (over time) from all that eating....I know mine did! ;)
But the fact that they continue to open more outlets (the latest one being in Sunway Velocity) goes to show that some still find their fish & chips worthy for its reasonable pricing and big portions.