Every single Japanese Restaurants are striving hard to make sure their quality is the best. However, that is not enough to retain a customer's heart in this current competitive market now. In order for them to survive for long term, I do believe competitive price is the only option to be stand out against others. Yes, if you from a Business School, no matter how bad a market competing each other, adjusting your price is always the last option. Unfortunately for Japanese Cuisine, they already reaching at the stage where the only restaurant who has the more capital to withstand the business storm will survive longer.